Sela — StudioApps & WebsitesEst. 2026
A two-person studio. We design and ship real products end to end — interface, engineering, the whole thing. A few we’ve built below.
Design → build · end to end
Dual subtitles that turn Netflix, YouTube & Disney+ into a language tutor — tap any word to translate it, hear it, and save it to a deck you’ll actually review.
Design → build · end to end
A native agentic developer environment — run Claude Code, Codex, Cursor & OpenCode locally, orchestrate parallel sessions, and ship from plan to PR.
Design → build · end to end
Turns any YouTube video or readable page into a clear, scannable editorial summary with diagrams — right where you watch or read, in one click.
Design → build · end to end
A public feed of agent workflows from people doing the work — each post documents what they run, how it’s wired, and which tools it depends on, tagged by discipline and stack.
Sela is two people, no handoffs — the ones who design it are the ones who build it. Apps, websites, and browser extensions, from blank page to shipped.
Product Engineer
Builds full-stack products end to end — TypeScript, React, Node, Python — from browser extensions to agentic dev tools. Founded FluentAI and is building Acepe. CS degree plus a machine-learning certificate from Israel Tech Challenge.
Product Designer
Shapes how the products look, feel, and reach people — leading product design and business development as co-founder of FluentAI and Acepe. Studied at Plekhanov University of Economics.